The aim of every company in the market is to sell its product, to sell its product to every company it meets or even does not meet. Although this is not very possible in practice, there are two main factors that increase the customer’s tendency to prefer you, let’s examine them together.
Every company’s sales and marketing strategies are different; While some highlight the features of the product, some offer discounts, while some send samples, some offer extra quality.
The first thing we need to do is to ask ourselves the following question: “Why would the customer buy my product?” In other words, before trying to sell our product, it is necessary to understand why the customer buys.
So how does the customer decide?
If you aim to easily sell a product and create your own customer portfolio, you must first create a cost advantage, and secondly, differentiate.
The first concept that customers and even sellers often focus on is cost. The customer tends to prefer the product where he can obtain it at a lower cost. The seller, on the other hand, will prefer to produce where and how he can produce cheaper. In the meantime, the companies that provide the balance and create a cost advantage will be the winners.
If we can reduce our cost, we will be preferable to the customer, this should not be perceived as just reducing the price. As we all know, price competition has no end, and as I said before, cost is not just about price.
Producing better quality products, offering products that will be used for a longer time, deteriorate less and cost less to our customers also shows that we create a cost advantage.
Offering a better product means creating opportunity costs.
Another way to be preferred by the customer is to be different.
We may charge our customer a higher price by offering a different product. The difference between our product and the products on the market can also enable us to market it more easily.
So how can we differ? We have three keywords in this regard: Brand, R&D and Boutique Production.
Brand equals trust, gives commitment to the customer for quality and continuity. A firm that proves its quality will not be affected by price competition and will be preferred even if it offers a higher price.
To make our product preferable. We must make it unique by entering the R&D, research-development process. Developing our product by listening to customer demands and following the trends in the market gives us an advantage.
We can say that another state of differentiation in recent years is realized through boutique production.
Today, consumers accept to pay a higher price for a product that they will only have instead of buying a cheap product. We can say that tailor-made production is among the market trends.
If you want to make a difference and be preferred by creating your own customer portfolio, contact us.
Makes a difference in exports with Daphne Consultant!